B. Empowering – Faire

Locally owned businesses develop tenacious communities with empowering producers and conscious consumers. These businesses provide many benefits to both the community and economy. By shopping at locally owned shops, consumers are encouraging the growth and development of jobs in the community, and typically higher wages that will be recycled throughout this process. Small businesses are also known for their astute selection of products which are based on their own interests and the needs of their customers. This in turn sustains town centers and diversity in consumption over time. Other benefits are not limited to but include such things as environmental sustainability, little infrastructure, and community enrichment. 

Faire encourages these businesses through a new lense, technology. Like all other aspects of our daily lives, technology and new media are remediating old styles, platforms, and products. As curators of these products, local businesses are looking to find ways to have their products coexist on new platforms while also running out of their local shops. Faire allows this harmony between both on site and online shopping. 

Faire is a wholesale marketplace that examines a “data-driven approach to connect local, independent retailers with the best brands, artisans, and makers to stock their shelves with the best goods”. 

The approach Faire takes to online shopping is formatted to enhance retailers experience in the wholesale industry by connecting them with makers and brands. They allow retailers to try-before-they buy, which in turn eliminates inventory risk and access to capital, both of which are “two of the most common burdens” retailers face when taking risks on including new and fresh items into their shops. Faire allows benefits such as free returns, and thousands of unique items all in one place to cut costs and time for local business owners who need the extra time and money to continue running and developing their business. 

Simplicity is achieved on the Faire website by allowing both retailers and makers to create separate accounts. Faire also allows you to curate your shopping experience by choosing things that are important to you; made in america, not sold on amazon, handmade, social good, and eco-friendly. Additionally, categories are separated to make it easy on retailers when searching for items; accessories, stationary, kitchen, kids, home decor, beauty, jewelry and womens apparel. If you already know what you are looking for, just click on the search button and type in your shop of choice. 

Their success has not gone unnoticed. Faire has been featured in Forbes, The New York Times, Entrepreneur, and Business Insider. In the news, Bloomberg, TechCrunch, and Crunchbase News have highlighted their astounding growth in both retailer traffic on the site and predictive analytics that have enriched products choice thus making business boom.

B. toffee is now featured on the Faire website. It’s uniqueness in the candy and confection world has developed a devoted and expanding customer base which has allowed the business to grow nationwide. It is rare that passion’s are turned into profit, however, founder Betsy Thagard has created a company with “premiere placement at the country’s most noted gourmet markets, and specialty stores”. The toffee speaks for itself with indulgent ingredients and elegant designed packaging that has won B. toffee “top GOLD honors for “Top Toffee” and “Best Packaging” by the Taste Awards in San Francisco, CA”. 

B. toffee was founded in Newport Beach, California in 2009, and has grown our Instagram followers to over 5,000+ post development. Our company fits right in with the Faire family, possessing many of their values; Handcrafted, Women Owned, Made in the USA, Not on Amazon, Social Good, and Small Batch. Listed under the gourmet food section, you will find three buying options; B. toffee Signature Canisters, B. toffee Individual Pieces, and B. toffee Kraft Boxes. With your help, let’s make sure #thefutureislocal!